With Conversational AI at the frontier of automation and streamlining processes, many tech giants have spun signature solutions to accelerate revenue for clients. Our client, Yellow.ai is a dominating force in the Conversational technology ecosystem, and their AI-powered Dynamic Automation Platforms, are aimed at transforming businesses and amplifying revenue. With a market presence spanning geographies like the United States, Malaysia, India, Singapore, UAE & Indonesia, and over seven years of dominance, they have carved a niche for themselves. The award-winning brand takes pride in being called a game changer with an employee base of over 650 professionals.
1000+
Sales Qualified Leads
3X
ROI
The Challenge
Yellow.ai wanted a high-performing BANT program to procure 1000 sales-qualified leads and amplify their revenue. They set their sights on two lucrative markets: the Indo-Philippines and the USA, aiming for seamless penetration within a demanding 3-month timeframe. Understanding these markets' unique geographical and cultural nuances was crucial for success. The strategy included crafting targeted messaging that resonated with audiences across the Indo-Philippines and the USA and identify high-value accounts in these regions.
The Solution
We deployed a multifaceted approach to generate the outcome of 1000 sales-qualified leads. Within the Indo-Philippine and the US market, strategically devised SpendSense™ & ABMzing™ campaigns were executed that entailed a personalized email marketing and telecommunication strategy and targeting high-value accounts using a multi-touch approach. This dual strategy empowered them with the right tools in their arsenal, to seamlessly target the right accounts and drive sales-qualified leads.
The Results
The data-driven marketing efforts yielded the desired results of generating over 1000 sales-qualified leads from the two regions. The leads consisted of key decision-makers with the budget, authority, and required timelines to buy the solution to address their day-to-day business challenges. By capitalizing on the dual offerings of SpendSense™ & ABMzing™, our client could focus on sales-strategies and revenue growth and achieve their desired business goals.
SpendSense™
❝
"Demand Media BPM went above and beyond in helping us achieve a rapid turnaround. Their insightful questions from the outset ensured they fully grasped our unique needs. This deep understanding, coupled with their innovative marketing strategies, led to a swift transformation of our approach and the creation of a robust sales pipeline. We were incredibly impressed by their expertise and results."