Xoxoday, a prominent end-to-end SaaS technology firm, released its unique and comprehensive solution, Compass, aimed at streamlining the sales & incentive management process. The solution also intends to reduce administrative burden, optimize time and resources, and help make data-driven decisions. Headquartered in Singapore, with a strong market presence in North America, Europe, the Middle East, and Asia Pacific, our client boasts a 500+ member team spread across 15 global offices, including New York, Dublin, London, Bangalore, Singapore, and Dubai.
3200
Marketing Quaified Leads
258
Meetings Booked
$1.4M
Sales Pipeline Created
The Challenge
Xoxoday’s formidable challenge was to chalk out effective marketing and outreach strategies to target a potential market in North America & UK within six months. Existing marketing efforts were not optimized enough to help the solution reach the right buyer community. Prior vendor engagement was not emphatic enough, to achieve their desired marketing and sales goals. Marketing spending was futile, and they could not achieve the required conversion metrics. Given the unending roadblocks, the mandated timeframe of 6 months was a humongous challenge.
The Solution
Our approach was to target its Ideal Customer Profiles, like Sales Managers, Heads of Sales, VPs of Sales, and Business Heads orchestrating teams of 500+ members. We used our battle-tested content syndication program BrandConnect™ to help the brand's assets reach the inboxes of the solution-seekers. A combination of prospecting, nurturing, and impactful value proposition was the secret sauce for better engagement. We used ConfirmProspect™’s razor-focus strategies to generate confirmed appointments with the key stakeholders to help them drive meaningful conversations with the sales-qualified leads.
The Results
The combination of an omnichannel targeted approach and hyper-personalization based on ICP paved the way for generating 3200 marketing qualified leads and 258 successful appointments. This led to a remarkable 2X ROI that transpired to $1.4 million in the sales pipeline. Additionally, over 200 confirmed prospects expressed a significant interest in evaluating Compass's capabilities in the upcoming cycle. Xoxoday got a push of improved their topline with $1.4 USD helping them penetrate their target markets.
ConfirmProspect™
❝
“Demand Media BPM has been instrumental in shaping our marketing efforts and delivering a strong pipeline within a short time. Demand Media BPM Team was very keen on understanding our requirements and asked us the right question in the first instance, expediting the entire project pace”.