Wolters Kluwer is a global leader in professional information, software, and services, empowering professionals in healthcare, tax & accounting, governance, risk & compliance, and legal sectors. Their mission is to deliver expert solutions that combine deep domain knowledge with technology to help clients make critical decisions daily. They are armed with over 21000 professionals and have a presence across 40 countries, including the UK, US, India, Germany, and more.
3000+
Marketing Qualified Leads
15%
Conversion Rate
3X
ROI
The Challenge
Wolters Kluwer struggled to generate a consistent flow of qualified leads for their expanding portfolio of cloud-based solutions. Their traditional marketing efforts weren't attracting the right decision-makers, hindering their sales pipeline growth, and undermining their ability to meet ambitious revenue targets. Prior vendor engagement for their prospecting activities fell short of expectations. The timeline for marketing deliverables was three months, and with fewer results, this seemed like a humongous challenge. To achieve optimal results and to identify high-value leads, a quantifiable approach was required.
The Solution
We designed a strategy to implement a targeted lead-generation program that would help maximize their outreach efforts. Our BrandConnect™ program leveraged a multi-channel approach that combined high-impact content creation with strategies to help the assets reach the key decision-makers at the right time. BrandConnect™ focuses on identifying the key decision-makers within their target industries and nurturing them with valuable content to address their specific pain points. By positioning them as the leading problem-solvers, we helped them drive marketing leads ready to be nurtured further with their prospecting efforts.
The Results
The BrandConnect™ program delivered impressive results. We delivered a staggering count of 3000 marketing-qualified leads with a conversion rate of 15% percent far ahead of the industry average. This led to a substantial boost to their sales pipeline, a 3X increase in target account engagement, within a defined timeframe. The program's success freed up its internal Marketing Team and Sales team to focus on crafting strategic sales pitches, closing deals, and further market expansion.
BrandConnect™
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“Our collaboration with Demand Media resulted in a complete overhaul of our content marketing strategy. Their deep understanding of our target audience and ability to deliver highly relevant content led to a dramatic increase in qualified leads and a thriving sales pipeline. We achieved these impressive results within a short timeframe, thanks to their data-driven approach.”