Our esteemed client, Philips, carries a 130-year-old legacy and has been at the forefront of technological innovation to improve the quality of people’s lives and well-being. Especially over the past decade, their focus has centred on being a leader in healthcare technology. It boasts of a proud heritage of ground-breaking innovation, over 57000 patent rights, and ranks as the number one MedTech company in Boston Consulting Group’s 2020 ‘Top 50 Most Innovative Companies.
2000
Registrations
1400
Real-time participants
20%
Reduction in promotion cost
The Challenge
One of their integrated suite Philips Health Suite Digital Platform (HSDP), is a technological disruptor, that breaks silos between the fragmented state of affairs in the healthcare ecosystem. An innovative solution like this is needed to reach healthcare professionals, administrators, pharmaceutical companies, insurance companies, and more through webinars. A critical solution as this needed to be marketed effectively through virtual events where experts shared their valuable knowledge. They lacked the right marketing plan to amplify their webinar engagement with the stakeholders interested in such solutions.
The Solution
We gauged their business requirements and offered our results oriented WebConnect™, which would set the stage for an amplified footfall to make their event a phenomenal success. Through WebConnect™, we planned a rigorous promotion strategy targeting health-tech solution seekers. By promoting the event using a multi-channel approach, we ensured maximum participation to help them get prospects in real time. We introduced the on-demand feature to interested prospects to consume the webinar in their flexible schedule. The simplified registration process, coupled with a compelling landing page, ensured to spark the right amount of curiosity in the audience.
The Results
The precision-based marketing efforts paid off with the right momentum, and we successfully got over 2000 registrations for the event. Out of these were 1400 real-time attendees open to be nurtured further to convert into high-qualified leads subsequently. Their promotion budget was reduced by 20% with our results-oriented program. By entrusting us with the event promotion activities, they engaged their time and resources in curating high intel-based webinar content, involving the chief innovators on the panel, and delivering an impactful online event for healthcare organizations.
WebConnect™
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“Leveraging WebConnect™, a Demand Media program, significantly amplified our prospecting efforts. This framework's focus on qualified leads and targeted outreach proved instrumental in building a robust pipeline within a shorter timeframe."