In the era of remote work and business engagements, having a robust video messaging platform is imperative. One of our clients, Loom, stands out with their asynchronous video-sharing platform, preferred by many enterprises for easing the video communication process. What sets their product apart is the ease of video recording and sharing in real-time or through recording. Loom has a global customer portfolio, with a user community of over 12 million and 2 million enterprises relying on the product’s prowess across 192 countries.
1100
High-Qualified Leads
23.4%
Conversion Rate
$1.2M
Pipeline Created
The Challenge
Loom’s free version of the software gained substantial traction amongst the existing consumers, but building the sales motion was a challenge. Most of the users were individual contributors with limited authority or decision-making power. They needed a buyer community of key stakeholders and influencers who could invest in the software and contribute to their ROI. Finding the right vendor to achieve this business goal was also a significant hurdle in an overtly populated vendor landscape.
The Solution
Demand Media’s approach entailed targeting the right audience, including sales professionals, marketers, customer support, content creators, and Human Resource Directors. The marketing strategy pivoted around three important features: a robust asset distribution strategy, high-quality lead identification through custom questions on landing pages, and engagement with the ideal target audience. We ran our three results-oriented programs: BrandConnect™, HQLiQ™, and ABMzing™ to supercharge their sales pipeline and drive exponential growth.
The Results
This holistic marketing approach included effective content amplification, intent-signal identification, and targeted marketing in the United States, Canada & UK in three months. The marketing efforts generated 1100 high-qualified leads ready to be nurtured to the next level, a 23.4% conversion rate, and a staggering $1.2 million as revenue. This number translated to a 15X ROI in the pilot campaign itself, which advocated our data-driven strategies.
ABMzing™
❝
“Working with Demand Media BPM was a game-changer for our marketing efforts. Their team quickly grasped our needs and asked insightful questions, right from the start, which significantly accelerated the project timeline. As a result, we saw a strong pipeline develop in a significantly short timeframe.”.