Keka, the award-winning HR tech leader, streamlines HR operations with its cloud platform. Enterprises can automate HR tasks, boost employee engagement, and optimize resources with Keka’s integrated suite. Since its inception in 2015, it has carved a niche for itself and is the HR-tech partner of choice for consulting firms, IT service providers, and agencies, driving automation and creating an engaged and results-oriented culture. Their newly launched software, Professional Services Automation (PSA), streamlines and automates professional services to help companies optimize resource management, projects, and finances and simplifies project management undertakings.
25%
Increase in avg. time spent/page
19%
Decrease in bounce rate
11000
Social media shares
The Challenge
PSA’s potential to streamline Project Management functions was profound, and it aimed to be the one-stop solution to corporates struggling to juggle various project orchestration responsibilities. But Keka lacked the perfect craft to pitch their product to prospects. The integrated suite of services lacked the required packaging to impress potential buyers to pose its value proposition. The challenge was creating Interactive Assets and Landing pages with an exceptional storyline and compelling visuals unique enough to convert cold leads to high-qualified leads.
The Solution
Demand Media’s ContentCraft™ scored as the most viable approach to deliver impactful content, design, and experience with the prospects. PSA's content was identified as lengthy and lacking visual appeal. Our goal was to address these issues by crafting concise pieces and incorporating engaging visuals to spark buyer interest. Our content and design team brainstormed ideas with Keka’s key professionals and set the stage for success with crisp content, that stirs curiosity, delivers the message, and urges prospects to engage with the same.
The Results
The content creation and delivery strategy set the stage for an amplified engagement rate and eventually skyrocketed revenue generation opportunities. Within the first three months, we helped Keka achieve a 25% increase in average time spent on a page, a 19% decrease in bounce rate, and over 11000 social media shares. PSA got its desired share of reputation in a competitive business landscape, and enterprises benefitted from its prowess to help them utilize their time effectively in other business functions.
ContentCraft™
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“We were deeply impressed by Demand Media's content creation for our project management launch. Their team grasped the unique value proposition of PSA and crafted compelling content that resonated perfectly with our target audience. This insightful and engaging content played a significant role, driving early user adoption and exceeding our launch goals."