ACI worldwide, a prominent fintech company specializing in payment gateways launched its innovative solutions and aimed to sell them to large-scale prospects. Headquartered in Miami, Florida, they have over 5000 seasoned professional’s adepts in crafting innovative Fintech products. Their industry-led products assist enterprises manage digital payments, power omni-commerce payments, while mitigating potential frauds and risks. With a presence in 34 countries and a customer base spanning 95 nations, they are a major force in the competitive FinTech industry.
24%
Increase In Topline
40%
Reduction in CPL
$2M
Annual Recurring Revenue (ARR)
The Challenge
Though a market player in the competitive Fintech landscape, ACI worldwide had a formidable challenge of reaching their ideal buyer personas and driving tangible conversions. Existing prospecting strategies employed by leading industry-specific publications failed to churn out the desired results. This led to ineffective marketing efforts and stagnated growth. They needed a strategic approach that would address their business needs from experts who would creatively tackle the challenge. The stringent timeframe of 3-months demanded taking the right steps from the beginning.
The Solution
Our critical analysis of the challenge paved the way for a two-way approach of effective content syndication and lead-profiling. Through BrandConnect™, we ensured their intel-rich assets get the necessary visibility to the solution-seekers who also are key stakeholders of enterprises. With the help of HQLiQ™, we made the gated and non-gated landing-page content interactive, drive better engagement from prospects, while making them feel heard. This helped achieve accurate lead-profiling, insightful and meaningful engagements and narrowed down high-qualified leads. By a systematic approach we hand-held the sales team and set a stage for them to create better sales pitches.
The Results
The right synergy of strategies helped our client gain access to over 19 million Fintech professionals. The efforts generated over $2 million in the Annual Recurring Revenue (ARR) pipeline and a 40% reduction in cost-per-lead. This bolstered their market penetration and helped them grow exponentially by 24% in quarterly sales. The returns also gave them an added advantage, optimizing their time and resources for other operational activities. By streamlining their lead generation process, the client was able to achieve a faster time-to-market, capitalizing on new opportunities quickly.
HQLiQ™
❝
“Demand Media BPM played a key role in transforming our marketing strategy and building a robust sales pipeline in a short timeframe. Their team was exceptional at understanding our needs and asking insightful questions upfront. This, combined with their innovative solutions, significantly accelerated the project's progress.”.