Traditional lead-based marketing falls short with today’s informed, anonymous B2B tech buyers.

Account-Based Experience (ABX) aligns Marketing, Sales, and Customer Success to deliver 70% improved retention, 40% faster revenue growth, and 1.6x greater customer lifetime value.

This eBook shows IT marketers how to engage entire buying committees using real-time intent signals, AI-driven insights, and personalized outreach.

Discover how leading IT marketers are orchestrating trust-based experiences across the entire customer journey download now to see what’s working and how to apply it.